Sanderson may have got much more than he bargained for when he asked for his reader’s support, but with millions of loyal and adoring fans worldwide, it’s perhaps no wonder his campaign did so well. I was blown away by the result-and am gratified and humbled,” he said in an interview with Publishers Weekly this month. “This has already been a year of surprises, and the success of the Kickstarter campaign was a giant surprise. This is by far the most funded Kickstarter of all time, and no one is more surprised than the author himself. Just three days after going live on the site, he’d already beaten the previous record holder, smartwatch company Pebble Technology, which raised an impressive $20.3 million in 2015.Īnd after 30 days, he made crowdfunding history by collecting a staggering $41.7 million.

Using the popular crowdfunding site Kickstarter, he offered readers a series of rewards and incentives to back his latest project, but never in his wildest dreams could he imagine just how successful his campaign would be. When Brandon Sanderson asked his legions of dedicated fans to help him fund a collection of four secret new novels, he set himself the bold and ambitious target of $1 million.

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