Millennial Instagram usage frequency 2016-2017 South Sudan: Instagram users 2022, by age group Nigeria: Instagram users 2022, by age group Instagram user share in Kenya 2022, by age group South Africa: Instagram users 2022, by age group South Africa: number of Instagram users 2018-2022Īlgeria: Instagram users 2023, by age group

Instagram user share in Egypt 2022, by age group National Geographic had over 206.9 million followers, sharing educational content through its renowned photojournalism. Manchester United forward Cristiano Ronaldo had over 401 million followers on the platform and media personality and makeup mogul Kylie Jenner had over 309 million followers. Most followed accounts on Instagram Instagram’s official account had the most followers as of February 2022 with over 470 million followers. The social media app was also more likely to be used by women. Instagram finds most popularity with those in the 25 to 34 year age group, and as of December 2021, roughly a third of all users in the United States belonged to this age group. Overall, 57 percent of Gen Z social media users used Instagram, down from 61 percent in 2020 and 64 percent in 2019. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Instagram’s demographics in the United StatesĪs of May 2021, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and Twitter. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years.

It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. Guam came in second, with a penetration rate of 79.2 percent and the Cayman Islands ranked third, with 78.8 percent, followed closely by Kazakhstan, Iceland and Montenegro. Brunei is the leading country for Instagram audience reach, with 92 percent of the population using the social media service. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. The United States had 143 million users, and Brazil had 113 million. As of January 2023, India had a total of 229 million Instagram users, the largest Instagram audience in the world.

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